While image optimization is considered in the CMS with easy-to-use functionalities, its basic optimizations do not grant users sufficient control. WordPress has undoubtedly made things a lot easier for website owners. The goal of optimizing images then is to maximize the quality of visuals with the least bytes and pixels, thus improving your overall site’s speed.Ĭhallenges of Image Optimization in WordPress Especially for e-commerce and real estate industries where content relies heavily on visuals, optimizing images should be prioritized.įurthermore, Google’s algorithms consider site performance when displaying search results, which means slower sites are less likely to show up at the top of the list. With images comprising up to 75% of the average web page weight, visitors don’t have the patience to wait for a slow-loading site, and 39% will leave before it loads. Over the last few years, many web developers have noticed a significant drop in site speed, and images are one of the main culprits. According to HTTPArchive, the most common cause of page bloat is unoptimized images. Images and other forms of rich media have become a significant element in improving user experience as the web becomes more visual. Why is Image Optimization in WordPress important?
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